Rashita Sehra based in New Delhi, having graduated from Pearl Academy of Fashion in 2000 have had the opportunity to work with some very well known designers as Suneet Verma and Ritu Beri. She has designed outfit for various celebrities and film stars and have done shows and exhibitions in Hong Kong, Dubai, Indonesia and various parts of India before finally launching her own label in 2004. Her design philosophy revolves around the women where refinement is her elegance. The silhouettes are very much universal yet each has distinctive cut and drape with Indian embroideries in a very international outlook which infuses the new age women who would like to wear it. She is currently selling out of stores in Delhi, Hyderabad and London.