Pearl Academy of Fashion is launching exciting globally benchmarked one year Luxury brands programme designed and delivered in collaboration with NABA and Domus Academy Milan which is one of the top ranked institutes in the world. The unique opportunity in this programme is to study for One month in prestigious NABA Milan and have opportunity to visit Luxury Brands like Gucci, Prada, Roberto Cavalli etc. During the programme students will learn the insights of Global Luxury Market, Luxury Brand Management, Heritage, Luxury Shopper Behavior, Sophisticated Marketing Skills to Elite Customers, Luxury Store Management, Knowledge of Visual Merchandising, Luxury Marketing, Merchandising & Buying, PR / Luxury Events.
The Audience & Career Prospect
This programme is ideal for ambitious students who would like to make mark in the Luxury goods and services industry. The luxury market witnessed robust growth of more than 20% over the past year and have reached USD 5.75 billion. Consumer research on 250 college students indicated that 38% of students would probably or definitely pursue a professional programme in Luxury Brands and 68% of these students would probably or definitely pursue the programme if offered at Pearl Academy of Fashion. Student will be empowered for the following future positions: – Luxury Brand Manager, Luxury Marketer, Luxury Store Managers, Luxury Shopping Consultants, Publicity and Luxury PR experts, Luxury Buyer / Merchandiser.
The Faculty Team
The programme team members have been associated with the following Luxury Brands: Burberry, LVMH, Hermes, Fendi, Bentley, Armani, Yves Saint Laurent, Lamborghini, Dior, Tag Heuer, Audi, Harley Davidson.
Especially designed in consultation with the Luxury industry experts, the first trimester will familiarize students with Luxury Brands Management & Marketing, Consumer Behavior and Art and Aesthetic appreciation. The Communication skills of students will also be honed to prepare them for the industry. Second trimester will cover the modules like Luxury Retail Management, Marketing Skills, Luxury Buying, Merchandising and Global Luxury Brand and Survey.
One month module at Milan – Students will be introduced to International Luxury market. The students will be able to interact with international experts and will have the opportunity to visit famous international luxe brand and understand the working and processes. Key features are Classroom lectures By Permanent and Guest Faculty of NABA Academy, visit to Luxury Industry – Gucci, Prada, Roberto Cavalli etc.
In trimester 3, students will be guided to an advance level of Luxury Marketing, Brand Management & Retail Operations along with communication skills. They will also gain an understanding of Luxury PR and events along with Digital Marketing and E-Luxury.
Luxury Industry Attachment
Brands like Burberry, Louis Vuitton, Fendi, Roberto Cavalli, Audi etc.
For more details kindly visit the following links
Source: Dr. Tarun Panwar (HOD, Retail Department, PAF)