Posted in Art, Crafts, Exchange student, international collaborations, International students--visit-India, Pearl Academy Students, Workshops

Workshop for German students at Pearl Academy, Jaipur Campus

Forty German students from LTD Nagold University have come to Jaipur’s Pearl Academy for a five- day workshop on the art and crafts of Rajasthan.

Check out the coverage scans of leading publications such as Times of India, Hindustan Times, DNA, Dainik Jagran, etc. and read what the regional media has to talk about the international students at Pearl’s Jaipur campus.


DNA Page 3 Good Morning Jaipur German Students 10_02_2015 HT Page 3 10_02_2015 German Students Times of India Page 6 German Students 10_)2_15

Source: DNA Page 3 Good Morning Jaipur German Students 10_02_2015;

HT Page 3 10_02_2015 German Students;

Times of India Page 6 German Students 10_)2_15


Posted in Career, Crafts, Design, Pearl Academy, Workshops

Pearl Academy Jaipur campus conducted workshop ‘Jewellery by Etching’-

Students from LTD Nagold , Germany were participated in the workshop conducted  by Jwellery Design department DNA After hrs, pg-3, 29.1.2014

HT City (Hindustan Times),Pg No- 4, 30.1.14

Media coverage:

DNA , daily newspaper,pg.3-29/1/2014 Jaipur edition

Hindustan Times ,ht city -3-/1/2014 pg.4Jaipur edition

Source:Marketing department , Pearl Academy

The workshop has been covered by the media as  below:

  1. Rajasthan Patrika
  2. Dainik Bhaskar
  3. Punjab Kesari
  4. National Duniya
  5. Daily News
Posted in Crafts, Design, Education, Pearl Academy, Pearl Academy Faculty, Pearl Academy Students, Textile, Textile Design, Workshops

Pearl Academy Organized “Textile Design workshop” at Jaipur campus


Students of PG Fashion Design  / Textile Design and Foundation  are  participated   in the workshop and trained the traditional craft of embellishment techniques.

DNA After Hrs ( DNA),Pg No- 3, 15.1.14Organised by Textile Department ,Jaipur campus pearlacademy

Source: English news paper  DNA-pg.3 15/01/2014 ,Jaipur city

Posted in Crafts

Pearl Academy of Fashion organises discussion on condition of Indian Craftsmanship and Artisans

India and the art of handicrafts have a long history. With its rich culture, multi- religions thoughts and diverse societal background, India has an extremely rich treasure of ethnic handicrafts practices and handlooms.

But, in spite of this rich inheritance, India, which once stood as the strong base for the artisans is now facing a tough competition from the main stream industry.

Pearl Academy of Fashion, one of the premiere institutes of fashion organized a Round Table Conference, which witnessed the august assembly of many notable personalities from various fields like retail, fair Trade, NGOs and media & design enterprises who participated and contributed their wealth of knowledge to the forum.

Prof. Jackie Guille, who has been closely associated with the development of design education and enterprise within Sub-Saharan Africa, commenced the discussion by highlighting the perception of crafts industry, the clichéd rural and primitive taboo attached to it.

Further on, the session was presided over by Mr Kshitij Padeya, MD, Eco Tasar Silk Pvt Ltd. who came with more “modern” approach of crafts business and talked about the pragmatic ways to bring the depleting art into the mainstream industry.

Ms Laila Tyabji, Chairman, Dastakar, too gave rich insights to the fatal competition faced by the craftsmen of India and the dying art and she pushed the idea that artisans should learn to market their products so as to make their presence in the new market. She even talked about venturing into the public-private partnership to boost the industry.

Other eminent panelists included, Ms Gillian Rowe, Aditi Shah Aman, Mala Pradeep Sinha, Ms Villoo Mirza, Mr Vikram Joshi, Mr Jatin Bhatt, Ms Meera Goradia, Ms Gurpreet Sindhu and Ms Kusum Tiwari.

source: Business Standard July 13, 2011, 10:14 IST

Posted in Crafts, Education, Fashion

Getting craftspeople connected to mainstream fashion

Indigenous craftspeople in India are getting connected with the mainstream fashion industry through a crafts and design revolution.

Experts reach out to the indigenous craftspeople in the interior areas of the country, with design and lifestyle solutions that in turn, integrates their traditional crafts in modern fashion education.

Experts say this will enhance design strategies, get international branding for their products, improve lifestyles with social intervention projects and teach students of contemporary fashion the importance of traditional handicrafts.

The traditional crafts solutions in India lie in the uplift of craft folk’s social conditions, greater education and ensuring life of their crafts, UK-based professor and crafts activist, Jackie Guille, said.

Guille has spent 40 years developing designs in education and crafts enterprise in sub-Saharan Africa for the European Commission and the United Nations.

“Craftspeople with children should be allowed a position in the society where their heritage is allowed to grow and change,” she said.

“Education institutions, GenNext and children of the artisans should come together as equals to share the problems in the sector and create solutions together,” Guille told IANS here.

“I had worked on a project in Uganda – the Nalumenye Women’s Group – a community of basket weavers. I combined health and design as a solution module for them. The weavers interpreted their stories about HIV/AIDS, gender abuse and neglect through their baskets. Similar models should be replicated in India,” she said.

Guille is helping St Mary’s Convent in the Gomitipur area of Ahmedabad in Gujarat. A UK-based fair price retail chain “Trade Craft” is working there with 300 women and a local master designer to brand the local embroidered textiles.

The chain aims to “develop a sense of ownership, confidence and social equity (access to better cultural and social life) among the weavers”.

The crafts activist and designer has also been working for the Developing Partnerships for Higher Education project (Delphi), a collaboration between the Pearl Academy of Fashion, Northumbria University in UK and Dastkar.

Dastkar is a 30-year-old crafts organisation.

The first crafts cluster brought under the project is a community of craftspeople in Ranthambore in Rajasthan, who operate under the banner of Dastkar.

Professor Usha Nehru Patel, the head of the department of the Foundation Design Studies at the Pearl Academy of Fashion and the coordinator of Delphi project, said: “We send our students to document their craft and give them branding solutions. We have adopted two more villages in Ranthambore in addition to the existing ones as a capacity building initiative to train more artisans.”

Patel said: “My team realised that craftspeople needed design enhancement, grading or sizing skills for their ready-made apparel and more stitching on the surface of the clothes they designed, to get brand identity.” In the adopted villages, the fashion school also takes care of the people’s livelihoods.

Patel said she was also “trying to think of ways to bring the niche Kashmiri weavers, needle-folks and expensive crafts to the mainstream with design-based solutions – like lightening of the size of the yarn and changing the size of the woven textiles like stoles”.

Founder of Dastkar and noted crafts activist Layla Tayabji said: “Since everybody is obsessed with brands, it is not enough to define a genre of craft as kalamkari or pichwai painting any more.” “The product has to be given a name, identity and value – and has to be made different from the rest of the consumer identity,” Tayabji told IANS.

Dastkar works with more than 30,000 craftspeople in the country across 230 crafts communities. “Indian craftspeople need security, recognition in the society, wider networks, healthcare, legal aid, gender support, education and housing,” she said. “We work with several non-profit groups and institutions like NID (National Institute of Design), NIFT (National Institute of Fashion Technology) and Pearl Academy, to better their lot- both in skills and livelihoods. It is a two-way process, we learn from them, and provide for them,”

Tayabji said. Design-based solution has been at the top of the country’s design fraternity for the last two years. The NID unveiled the Indian design I-mark early this year and launched “design clinics” in villages and small towns, together with the government to help small and medium scale industries and micro-designers. “The approach to design in India should be holistic to help craftspeople, manufacturers, consumers and make the products competitive in the global markets,” Pradyumna Vyas, director of the National School of Design said.


Posted in Career, Crafts, Designing, Education, Fashion, Jewellery, Make up, Management

Admissions open at Pearl Academy

Pearl Academy of Fashion has announced admissions to its four-year B.A. (Honours) programme in a host of fashion-related disciplines including fashion, textiles, jewellery, interior architecture, communication, fashion styling and image, fashion media communication, fashion business management and fashion retail management.

In order to apply, students must have passed Class XII with a minimum of 50 per cent from any recognised Board. Applications forms can be obtained online from The last date for receiving application is May 14. The entrance test will take place on May 22 at New Delhi, Jaipur, Chennai, Kolkata, Mumbai, Lucknow, Chandigarh, Ahmedabad and Kochi.

Selection for all courses will be based on a general proficiency test, design aptitude test, group discussion and personal interview.

source: The Hindu