Source: Asian Age, 13th June 2012, pg 23
Source: Asian Age, 13th June 2012, pg 23
The growing demand for fashion and design programs coupled with the rapid pace of internationalization of the industry, has paved the way for a brand new campus of the Pearl Academy of Fashion in Noida, NCR.
The fourth and latest campus by PAF, one of the leading global fashion and design institutes in India, will offer three new courses – Interior Product Design (IPD), Fashion & Lifestyle in E-commerce and Luxury Brands, in addition to other courses like Fashion Design (FD), Interior Architecture & Design (IAD) and Communication Design (CD). The Interior Product Design (IPD) course is being introduced for the first time in India and will be exclusive to the Noida campus along with Fashion & Lifestyle in E-commerce. The other courses will be offered to students in other PAF campuses in Delhi, Jaipur and Chennai.
Dr. AKG Nair, Group Director, Pearl Academy of Fashion said, “Emerging trends in today’s fashion world are driven by the youth who are challenging conformity and design concepts. Today, the demand for design goes beyond the realms of garments and creativity lends its aesthetics to various aspects of our lives. With these changing demands, we have to ensure our pulse is on the industry to be in a position to offer courses that meet the needs of the sector as it metamorphoses.”
To celebrate the launch of its fourth new campus, Pearl Academy of Fashion also announced 4 full scholarships to attend the 2013 summer program at NABA (Nuova Accademia di Belle Arti Milano), Italy. These scholarships will be awarded to top UG applicants in each category, and covers all expenses including tuition, airfare and accommodation.
Mr. Sharad Mehra, COO, Pearl Academy of Fashion, said, “Fashion and design education is all about exposure to different cultures, sensibilities, ethos and consumers. At PAF, we ensure that both, our faculty and students get this exposure regularly ensuring that their caliber is constantly, consistently and continuously high.
In addition, our courses are designed in consultation with industry experts, making them more relevant to the market while focusing on cognitive and intellectual skills. It’s this industry insight that has led to the introduction of the new courses.”
The launch of the new campus will place Noida on the national map of world-class professional institutions in fashion and design. PAF aims to produce top-notch professionals whose profiles meet the specific needs of design and fashion sectors in India and worldwide.
Source: Business Standard
He founded the Pearl Academy of Fashion (PAF) in 1993, with just 47 students. Today the institute is ranked as one of the leading private fashion schools in the country with campuses in India and abroad. Tairah Firdous talks to Dr. A.K. NAIR about the trends in fashion education and the upcoming international conference scheduled to be held in Jaipur in March.
The hot seat: Dr. A.K. Nair sat down to answer some questions about fashion education
How has fashion emerged as an academic discipline over the years in India?
For many years, fashion industry in India was in Cut, Make and Trim (CMT) phase, but now we have entered into creating and consuming phase. There is a high demand for highly skilled and creative professionals, which requires an advanced and updated educational system that fits the requirements of the industry.
What are the different courses that PAF offers, especially the specialised ones, and do you offer any scholarships for students?
PAF offers nine bachelors programmes in addition to Masters and diploma in Design (Fashion and Textile) and Fashion Marketing. Students who top the entrance test will get a full tuition waiver for the degree programme.
How much exposure does a candidate receive to get ready for the real world?
Fashion education is industry driven; it has to be practical experience and that is what we offer at PAF. Besides class room knowledge, PAF has made it compulsory for students to either do a project with a company under the supervision of a faculty member or participate in an exchange programme abroad in 25 universities that we have collaborations with.
How significant is the upcoming conference by the International Foundation of Fashion Technology Institutes in Jaipur?
IFFTI conference brings together celebrated designers, style gurus and fashion educators from across the globe. It is an effective platform to network with people from the fashion industry. Leading names in fashion like Yohji Yamamoto, Romeo Gigli, Simon Lock, Jeffry Aronsson and Manish Arora will attend the event.
Source: HT City, 23rd of Oct 2011.
Fashion is associated with trendy clothes, bedazzling jewellery, pretty models, glittering ramp shows and glamour. In India, the fashion industry has grown manifold and is one of the biggest growth sectors. However, there is a huge gap between the demand and supply of designers, and this is where fashion schools like Pearl Academy of Fashion come into the picture. The institute has its campuses in Delhi, Jaipur and Chennai. The Chennai institute, located in the upmarket Nungambakkam, was set up in July 2006 and has since churned out many talented and creative professionals.
The institute offers design and fashion business-oriented programmes at undergraduate and postgraduate levels. Some of the courses at the undergraduate level are fashion design, fashion business management and communication design. Pearl also offers two-year postgraduate diplomas in fashion design, fashion retail and fashion merchandising. The undergraduate and post graduate diploma programmes are validated by Nottingham Tent University (NTU), UK, which is a renowned institution for fashion education. The design courses at Pearl aim to create a basic level of awareness on the couture aspect whereas the business programmes are meant to create a strong base in core commercial and technical concepts, principles and analytical skills that would be required by the industry. According to director S Ramalingam, fashion retail has a huge scope and market. “A lot of brands are coming in the market and there is an influx of international brands. This makes our fashion retail programme most sought-after,” says Ramalingam.
Admissions for the undergraduate programmes are based on general proficiency test, a design aptitude test for students who opt for the design courses, a situation test, group discussion (for the business students) and a personal interview. The academy offers scholarships to meritorious students where 10 per cent of the tuition fee is waived.
The academy that comprises seminar rooms, WiFi-enabled computer labs and CAD cells, library-cum-resource centre, sewing labs, workshops, pattern making studios and a weaving laboratory is spread across three floors. The academy also offers hostel facilities for girls based on first-come-first basis.
Teaching and placement
Teaching at Pearl Academy is a blend of both industry and academics. The college has 15 regular faculty, most of whom are actively working. “We are a very student-centric institute in terms of placement and environment. Our USP is the close association with the industry. We have a strong faculty programme in place and all our professors will have to clear the postgraduate certificate in higher education to qualify as a lecturer at the academy. The whole idea is to give our students more exposure and real time projects. Over a period of time we introduce flexible learning so that students get the exposure through the industry sponsored projects for students,” adds Ramalingam.
So how different is Pearl from the NIFTs of the country? Ramalingam says, “We have real time projects with the industry and the outcome shows in the placement and student satisfaction. Around 90 per cent of the students get placed while doing the projects in the final year. We encourage entrepreneurship and hence around 30 per cent invariably choose to launch their own start-ups.”
Students need to go on internships and submit a dissertation too.
The Chennai campus has seen a rise in the enrollment numbers. “In the past few years there has been an increase in terms of enquiries and interest in creative courses. The market in and around Chennai, like Coimbatore and Bangalore is textile-based, so there is a growing awareness in people about such courses,” adds Ramalingam.
According to the students at Pearl, learning is conceptual and application-based. “In Pearl, what we are taught is actually what will sell in the market. Teaching is hands-on. From picking a theme to designing our own garments, the whole process is taught here. We visit stores and also do market surveys,” says Chahat Bansal, a fourth-year fashion design student.
Source: Express Buzz
Pearl Academy of Fashion participated in the Indian Mecca for retail – India Retail Forum (IRF), the largest congregation of Retail industry professionals, brands and ideas to analyze, interpret and solve the contemporary problems and issues faced by Indian retail industry.
The 2011 edition of IRF was organized on the theme ‘Shopping for Retail Success’, where more than 3000 participants, 100 exhibitors and 200 speakers participated at the colloquium. Dr Tarun Panwar from Pearl Academy of Fashion participated as one of the speakers on the dais and presented his thoughts on ‘The Journey to Modern Retail.’
There has been a significant change in retail trading over the years; a transition has taken place from the traditional retail sector to organized retailing. The size of Indian retail at present is US $ 400 billion; by 2015 Indian business is expected to be worth more than US $ 720 million. With around 13% contribution to the GDP and 9% employment of the national workforce, retailing is undoubtedly a strong pillar of the Indian economy and a sector offering huge opportunities.
While addressing the most innovative and successful retail brands, companies and minds from across the globe Dr Tarun Panwar, HoD Pearl Academy of Fashion said, “Indian retail industry is on verge of a revolution, hence, the requirement for more skilled manpower is on the rise. Market liberalization and increasingly assertive consumers are sowing the seeds of a retail transformation that is bringing bigger Indian and multinational operators on the retail arena.
A sustained growth in the income and purchasing power of the Indian people has given a significant boost to the retail Industry in India. With the emergence of learned, fashion conscious consumers of India, retailers are ready to offer goods with aesthetic sense and fashion quotient. A lot of scope therefore lies for fashion retail business and professionals to manage the value chain, which also highlights the demand for providing platform to enhance the skill-set and knowledge to face the challenges of this booming industry.”
India Retail Forum was a unique event to attain deep understandings, learn, share and evolve with the leaders in the retail industry, explore out- of- the- box ideas, witness innovation in merchandise, spaces, IT and support systems, and celebrate outstanding achievements in the business of retail in India.