Source : Times of India, 31st Mar 2013 – P-17
Pearl Academy & Fashion Design Council of India (FDCI) has been working towards producing one of the leading designers, not only in India but around the world. In order to take this association a step ahead, Pearl Academy launched ‘A World of Career Opportunities in Art Design Fashion’, a book on Careers in the Creative Industries entailing 30 different career options categorised under four heads – Art, Fashion, Design and Business of Fashion & Design.
The book was unveiled by Mr. Sunil Sethi, President, FDCI, Mr. Nikhil Mehra, an alumnus of Pearl Academy and a renowned fashion designer and Mr. Sharad Mehra, CEO, Pearl Academy, at the 21st edition of Wills Lifestyle Fashion Week (WIFW), Pragati Maidan, New Delhi.
Today’s young minds are looking for careers that will allow them to contribute creatively while being able to enhance their own lifestyle, giving them an opportunity to travel, grow, make a difference and live well. The book provides them detailed information on 30 different career options and helps them achieving their dreams.
At the launch Mr Sunil Sethi, President, FDCI said, “We should emphasize on the growing need of skilled professionals in the creative business. The possibilities are huge provided the aspiring candidates are guided well. This book is an apt guide to have an overview of the career avenues in the creative industries. It is important for the youngsters to understand the right path to make it big in the industry. I wish them the very best for the book and hope it is a great success. ”
Enlightening more on the book, Mr. Sharad Mehra, CEO, Pearl Academy, said, “Attracting the best available talent to fashion industry is a great challenge. For the industry to grow and make an impact nationally new ideas and freshness of thought is a must. If we can get the right talent we can transform the fashion scene.
“The biggest challenge that we face in getting quality students is reluctance on the part of parents to allow their children to pursue a career in this field which is largely due to them not having enough knowledge about the industry and the varied options that are available. Often a creative career is seen as ‘frivolous and less serious’. This book is an attempt on our part to make a change here. We want to bring out the world of opportunities and open up interesting career possibilities for the hidden creative talent of this country.”
“As we did the research for the book talking to the industry, alumni and other stake holders we ourselves were amazed by the options that are available in creative fields and they are expanding at a rapid pace and the onus is on forward looking institutes like Pearl to prepare professionals for these new careers.”, added further Mr. Mehra.
The book launch witnessed other eminent fashion designers such as Mandira Wirk, Vineet Bahl, Niharika Pandey, Vaishali S., Sanya Dhir (KBSH) and Aditya Duggar among many others who commended the efforts of Pearl Academy in publishing this book.
Source : www.fibre2fashion.com , March 20, 2013 (India)
The recently concluded five day Wills Lifestyle India Fashion Week (WLIFW) was the best yet, with the event keeping to its essence of being a fashion trade event showcasing design innovation aligned with prolific business opportunities. This time around, there were a line-up of buyers from the Middle East, Europe and the US, along with many customers who placed orders after watching the show. Leena Singh, of the designer duo Ashima-Leena says for her it was the best ever fashion week especially in terms of business, because there were so many new buyers and automatically more business. Apart from her regular buyers, she has confirmed orders from new Middle Eastern and European buyers. Buyers have placed confirmed orders for around 1,800-2,000 pieces for their high-end couture, which means that a single piece won’t cost you less than Rs 12,000.
With around 141 designers participating in the event – which has been the largest so far – buyers from Dubai, Kuwait, Abu Dhabi, Paris, Australia, the US, Japan and Europe were busy with designer meetings from day one itself. Many young upcoming designers such as Tanvi Kedia did good business while confirming orders from three-four international buyers and with others in the pipeline. Jaipur-based designer Puja Arya was flooded with buyers, especially from Japan and the Middle East, who loved her funky, chic line and hand-block printing.
This season, Tanya Narula and two others from the Pearl Academy of Fashion (PAF) were declared the first three winners of the Wills Lifestyle Debut Awards. Tanya beat 300 participants from leading design colleges and was felicitated by Sunil Sethi, FDCI chairman. She impressed the judges with her all-white collection embellished with gold and laser cuts.